branding
[establish]
One of the UK's leading residential property specialists Andrews Property Group tasked me with creating an identity for a new initiative of theirs, Establish. Providing accommodation, support and maintenance to young people who need it most, this charitable enterprise had to reflect the existing Andrews guidelines as well as work in isolation.
The square brackets of the logo referenced the initiatives key themes of support, confidence and sanctuary as well as being a physical representation of the final outcome - the building itself.
